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Current/Elliott collaborated with the cult fashion house The Vampire’s Wife to create a collection that fused C/E’s denim sensibilities with TVW’s gothic heroine aesthetic.
Work featured:
Ecommerce images: To make this collaboration stand out, the direction for these ecomm images needed to be dramatically different than the C/E product. To accomplish this, we introduced a pink carpet and hired a model with a more gothic appearance.
Website: Incorporating the campaign imagery and flat shots of the product gave a fresh take to this exciting collaboration’s Project Landing Page.
Social posts: To hint at this great collaboration, we created a teaser IG post that sparked a lot of interaction with viewers. It’s still one of the highest to date. Once the collection launched, a beautiful grid of the impactful campaign images helped support the official launch of the collection.
Retail installation: To bring the same experience from online into the retail store, we used a lightbox to show the campaign imagery and added The Vampire’s Wife logo as a floor decal to welcome you as you enter the space.
Newsletters: To further support the collection, we did a photoshoot refresh to give the collection a spark of newness after utilizing the same product and images for a couple months.