Current/Elliott relaunched the original denim collection, reintroducing the customer to what the brand was known for: the boyfriend jean. The launch also included updates to C/E’s other classic styles. The goal was to show the denim on different body types, making it more inclusive and easier to see how the denim fits on every woman.
Work featured:
Ecomm images: The main goal for this collection was showing the denim fit on different body types.
Website: Created a new category within the site highlighting each fit and breaking up the grid of product with small animated spots.
Campaign images: Images used for website, newsletters and social channels.
Videos: Created videos for each fit, highlighting different features of each style. These videos are used on social, digital marketing and the website.
Newsletters: Highlighting each fit